"Press Your Luck” Co-Developed by Virtuos for PlayStation 3 Available Now


“Press Your Luck” Co-Developed by Virtuos for PlayStation 3 Available Now

MONTREAL, CANADA – August 24, 2010) – Interactive entertainment company Ludia and FremantleMedia Enterprises (FME) today announced the availability of the Press Your Luck game for the PlayStation®3 computer entertainment system on the PlayStation®Network. Based on the classic Press Your Luck televisiongame show, PS3™ owners can now play as one of three contestants competing to win by correctly answering trivia questions to earn “spins” on the Big Board. The player who ends the game with the highest earnings emerges victorious- all the while trying to avoid the dreaded Whammy or risk losing all winnings. Players can enjoy a thrilling online multiplayer Press Your Luck experience as they compete against friends and/or other players from across North America via the PlayStation®Network. Additionally, multiplayer local and solo game play is also supported.

“Ludia is excited to bring the humor and family entertainment of Press Your Luck, starring the famously mischievous ‘Whammy’ character, to PlayStation®3 systems via the PlayStation®Network,” said Alex Thabet, Founder and CEO of Ludia Inc. “This latest release is another captivating addition to our slate of game show games for PS3™, and serves to further augment Ludia‟s multiplatform strategy.”


Press Your Luck for PS3™ features:

Three game modes: Play solo, enjoy Multiplayer Mode on one PS3™, or play Multiplayer Online via the PlayStation®Network (up to 3 players). 
Hundreds of trivia questions and game play punctuated by dozens of hilarious Whammy animations. Authentic stage, Big Board, music and sound effects create a true-to-show game experience. Customizable player avatars, with bonus items unlocked as a reward for progress in the game. Chat with other players using any compatible wireless headset for the PlayStation®3 system. “Given the superb work Ludia did with Family Feud for PS3™, we are pleased to have Ludia infuse another of our game show brands with a new level of interactivity, including multiplayer game play, to PlayStation®3 systems owners throughout North America,” added Olivier Delfosse, Director of Interactive for program licensor FME.

Press Your Luck for PS3™ is available now for download on the PlayStation®Network for $9.99.

About Ludia Inc.
Ludia creates and distributes cross-platform interactive entertainment with mass consumer appeal. Located in Montreal and founded by experienced industry players, Ludia’s innovative and high- quality product portfolio consists of original and branded properties including The Amazing Race™, American Idol®, The Bachelor & The Bachelorette, Family Feud®, Hell’s Kitchen™, Hollywood Squares™, Press Your Luck, The Price Is Right™, Where’s Waldo?® and Who Wants To Be A Millionaire.



FremantleMedia is one of the leading creators and producers of entertainment brands in the world. FremantleMedia is part of the RTL Group, Europe’s largest television and radio broadcast company, which is in turn 90 percent owned by Bertelsmann AG, one of the world’s major media and entertainment companies. FremantleMedia‟s worldwide production arm is responsible for many of the world‟s highest rated prime time entertainment, drama, serial drama and factual entertainment programmes. FremantleMedia Enterprises is the brand extension arm of FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and Home Entertainment around the world. The FremantleMedia Group (which includes talkbackTHAMES, UFA and Grundy amongst others) has operations in 22 countries, one of the most comprehensive global networks, creating nearly 10,000 hours of programming a year, rolling out more than 60 formats and managing over 300 individual titles. FremantleMedia has some of the world‟s most sought after and long running formats in its catalogue, and globally, produces such programmes as: Idols (co-produced with 19 Productions in the US), The X Factor (co-produced with Syco in the UK), Got Talent (co-produced with Syco in the UK and the US),

Neighbours, The Bill, Family Feud, The Price is Right, Farmer Wants A Wife and Hole In The Wall.

First broadcast in 1983, Press Your Luck became a classic TV game show where contestants collected “spins” by answering trivia questions and then used the spins on an 18-space game board full of cash and prizes. It featured the animated Whammy character that included celebrity Whammies (Michael Jackson, Boy George and Tina Turner) as well as seasonal, sport Whammies and many more!

Source: http://www.ludia.com/en/news_20102408_press_your_luck_ps3.php

About Virtuos
With offices in Shanghai, Chengdu, Vancouver, Paris and Tokyo, Virtuos is one of the largest and most international providers of digital entertainment offshore production services, specializing in 3D Art and Co-development. Virtuos’ international management team includes experts from more than 10 nationalities. Virtuos clients include 15 of the top 20 games publishers worldwide as well as renowned developers.